Personalised Customer Experience

IS THE GREATEST DRIVER OF BUSINESS IMPACT

DATA-DRIVEN
PERSONALISATION

Capabilities that enable highly-personalised, sense-and-respond experiences

OMNI-CHANNEL
EXPERIENCES

Capabilities that enable real-time human interaction across digital channels & touch points

INTELLIGENT
OPTIMISATION

Capabilities that quickly identify insights and enable real-time, proactive actions ​

'MARKETING
AUTOMATION

Technology that manages marketing processes and multifunctional campaigns across multiple channels automatically”. Please change the handshake icon to something marketing-oriented​

A Unique End To End Platform To Master Your Data

CUSTOMER DATA
PLATFORM

CDPs collect data from multiple sources, your crm, website, or store, in real-time to create an accurate customer profile. when combined, the resulting data is unified and empowers your organization ’s marketing capabilities.

MARKETING
AUTOMATION PLATFORM

Enterprise first-party solution to hyper personalise conversations with known customers, build complex user journeys to enhance customer engagement and sales.

DIGITAL MARKETING AND
PROGRAMMATIC MEDIA

Trade desk integration to enable first-party look-a-like programmatic advertising, paid social, contextual and retargeting across all digital channels.

CURRENT
STATE

New State

  • Data Visualization Engine
  • Data Analytics Bahaviour Layer
  • Omni Channel Delivery Engine
  • Structured / Unstuctured DataResolution Engine
  • Data Lake and Persistent Storage
  • Increased ROI
  • Brand Loyalty
  • No more fragmented data
  • Customised Audience
  • Personalisation and Engagement
  • Make Better Business Decisions
  • Acquire Customers and Optimise Costs
  • Bespoke multi-step customer experiences

OUTCOME

Master Your Customer Data

  • Monitor and access a unified view of your customers to increase engagement and conversions.
  • Increasing brand trust through customer segmentation and data governance.
  • Unifying data to establish a single, accurate view of your customers.
  • Empower multiple teams through unified data.

What a CDP Delivers

A SINGLE VIEW
OF THE CUSTOMERS

CDPs unify first and third-party data sources to form a comprehensive 360-view of your customer across devices and channels, making that data available to your other tech and across the business.

IMPACT MARKETING AND CUSTOMERS EXPERIENCE

Customers are using more channels and devices than ever before while demanding exceptional and relevant experiences. With a comprehensive set of customer data, CDPs fuel multi and cross-channel marketing with comprehensive, trusted data.

ENABLE OPERATIONAL
EFFICIENCY AND
BUSINESSES AGILITY

CDPs enable businesses to build and connect a tech stack that adapts to the ever-changing consumer behaviour with turnkey integrations, saving hours of integration work.

Audiences and business rules are set up centrally and can be applied across various technologies saving huge amounts of time and money.

PUT THE CUSTOMERS
AT THE CENTER

In order to enact customer- centered marketing, you must know your customers. CDPs equip you to manage your customer relationships and market with your audience in mind.

TEAR DOWN THE
DATA SILOS

The value of customer data extends across a business. CDPs give teams the ability to access and leverage customer data across departments accurately and effectively.

OUR TEAM

People Behind The Screen

grant@boroughmarkets.com.au

Grant Baker

Director

nilan@thefirehouseco.com

Nilan Mihindukulasooriya

Director

keiren@boroughmarkets.com.au

Keiren Hemming

Managing Director

nicholas@boroughmarkets.com.au

Nicholas Ponniah

Head of Partnerships

natalie@boroughmarkets.com.au

Natalie Conyer

Senior Digital Account Director

nina@boroughmarkets.com.au

Nina Baker

Account Manager

nicola@boroughmarkets.com.au

Nicola Tau Tau

Head of Content

poonam@brickandmortar.com.au

Poonam Bamra

Account Director

TESTIMONIALS

What do our customers say?

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