Lookalike Modeling

Identify people who look and act just like your target audiences.

We will process and identify people who look and act just like your target audiences. This tool analyses your seed audience, identifies some key characteristics, and finds users who are similar to your target. Lookalike modeling uses our machine learning to find more users who will take that action.

  1. Lookalike Targeting – Let our AI do the work of identifying people who look and act like the people who already engage with your brand. Borough Markets look-alike targeting really shines when used in conjunction with our other audience targeting options, in related campaigns.
  2. Interest Targeting – Get your brand in front of people who will love your brand and products. Identify what interests your ideal audience has, and choose from categories like sports, fashion, food, and more, to reach new people with interest targeting.
  3. Contextual Targeting – Showcase your brand alongside content with which you want your brand to be associated. Choose from categories that are relevant to your industry or target market.
  4. Retargeting  – Stay top-of-mind by retargeting people who have visited your website, abandoned a cart or completed an action on your website and sharing messages relevant to them.
  5. Demographic Targeting – Identify what your ideal customer looks like, and find more like them by targeting attributes like age, gender, net worth and more.
  6. Personalised Product Recommendations – Personalised recommendations are based on user behavior.



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