Our Services

SERVICES

OUR CAPABILITIES

We focus specifically on maximising your return from your existing client base,
finding you new customers and delivering a hyper personalised customer experience at scale.

Complete AI-Driven Marketing Solution

Empower your business to deliver greater revenue, Customer Loyalty, and Acquisition through Personalised, AI-driven, automated programs across digital channels.

We have cutting-edge technology specifically designed for eCommerce businesses to compete with large corporations when to comes to customer acquisition and engagement In simple terms, we use AI machine learning to understand your brand’s perfect customer. We can identify, find and deliver new customers to your business. We do this through programmatic advertising, paid social campaigns, and lookalike marketing.

  1. Audience Creation and Targeting
    1. Database Cleansing and Analysation
    2. Customised Audience Creation using Advanced Machine Learning
    3. Bespoke multi-step customer experiences
    4. Look alike Marketing
  2. Automated Personalised Campaigns
    1. Email Marketing and Content
    2. Social Marketing
    3. Web and Mobile Marketing
    4. Multi Channel Programmatic Display
  3. Leverage Smarter Analytics
    1. Customer Portal with Predictive and Behavioural Analytics
    2. Performance Insights, Reporting, and Monthly Strategy Calls
    3. An Extension of your Team
    4. Dedicated Account Manager and Access to Borough Markets Team

Data Cleansing and Custom Audience Creation

We will optimise your database by reformatting data, making corrections to data, and combining data sets to enrich data.

A full automation of segmentation in terms of users, products, time, channel, price, content, customer journey and consumer behavior.

  1. Put Data Value at your Fingertips and Empower more Effective Decisions
  2. Improve your data quality and increase overall productivity
  3. Create Data Sets and Segmentation of your Users and Customers
  4. Fewer Errors make for Happier Clients
  5. Get to Know Your Unknown Data

Lookalike Modeling

Identify people who look and act just like your target audiences.

We will process and identify people who look and act just like your target audiences. This tool analyses your seed audience, identifies some key characteristics, and finds users who are similar to your target. Lookalike modeling uses our machine learning to find more users who will take that action.

  1. Lookalike Targeting – Let our AI do the work of identifying people who look and act like the people who already engage with your brand. Borough Markets look-alike targeting really shines when used in conjunction with our other audience targeting options, in related campaigns.
  2. Interest Targeting – Get your brand in front of people who will love your brand and products. Identify what interests your ideal audience has, and choose from categories like sports, fashion, food, and more, to reach new people with interest targeting.
  3. Contextual Targeting – Showcase your brand alongside content with which you want your brand to be associated. Choose from categories that are relevant to your industry or target market.
  4. Retargeting  – Stay top-of-mind by retargeting people who have visited your website, abandoned a cart or completed an action on your website and sharing messages relevant to them.
  5. Demographic Targeting – Identify what your ideal customer looks like, and find more like them by targeting attributes like age, gender, net worth and more.
  6. Personalised Product Recommendations – Personalised recommendations are based on user behavior.

 

Smarter Analytics

Get to know what makes your customers click and leverage smarter analytics to optimize your customer experience and quickly attract, engage, and convert visitors into loyal customers.

  1. Build comprehensive customer profiles – Understand customers at multiple levels, with behavior data views ranging from individual sessions to full-scale, multi-channel journeys.
  2. All your data collated in one place – No more fragmented Data. All your data in one place with our client portal. Social, Email Accounts, CRM, POS, Website with easy to view analytics.
  3. We Identify the shortest path to your goal – Visualise the cross-channel customer journey and see every touchpoint that might influence a buying decision.
  4. Dedicated Account Manager – You will have a dedicated account manager and access to our Borough Markets expert Marketing team with this fully comprehensive Done for You solution.
  5. Reduce abandonment and gain back customers – Learn why customers abandon pages and so we how to get them back.

Automated Personalised Campaigns

We will create personalized campaigns to improve performance.

We will exceed revenue and engagement goals with Brick & Mortar Campaign’s personalized, insight-optimized, multi-channel campaign platform.

  1. Email Marketing – World class marketing from our marketing experts.
  2. Personalization and A/B/n testing – Personalise interactions at each touch point across mobile, web, and email with a built-in personalisation engine.
  3. Mobile and Marketing – SMS and mobile app push messaging to engage with customers wherever they are.
  4. Programmatic Display – Programmatic advertising allows brands to choose how they reach their target audiences through sophisticated strategies that can be executed instantaneously.
  5. Social Marketing – Build and deploy social ads across Facebook, Instagram, Twitter, Linkedin and more.
  6. Content and Creatives – All your content Done for You for all channels.

Analytics Dashboard

Everything that we do is measurable, and you will have access to a dashboard showing ALL your results. From who opened an EDM, what content is running, how people are responding, how many sales you made on your eCommerce platform, and at our monthly strategy calls we discuss performance and plan the next month.

  1. eCommerce Overview
  2. AI Analytics
  3. Social and Display Ads
  4. My Customers
  5. Campaign Results
  6. My Creatives
  7. Support

Bespoke Multi-Step Customer Experiences

We build multi-step customer experiences across select channels that are relevant to your business driving more engagement, traffic and conversions.

Customer Journeys

  1. Maximise Content For All Customer Touchpoints
  2. All Your Content In One Place

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